About Us

Brought to you by Dianne Petersen, Platinum 34 is Chicago's premiere hair salon. With a combined 60+ years of experience, this artistic team not only keep up with the hottest trends, they are the taste makers of the industry.

 

OWN THE LOOK YOU LOVE.

DIANNE PETERSEN

 

For over the past three decades Dianne has styled in many of the most prominent salons throughout Chicago, demonstrating her service and creativity to hundreds of satisfied clients. Dianne’s attention to detail and technique has placed her among the ranks of Chicago’s top stylists for her skill, passion, service and dedication to her clients.

 

Dianne began her career at the young age of 13 when she first enrolled in beauty school. Following her completion of beauty school, she went on to apprentice at North Shore's top salon, Michael Thomas, training in Vidal Sassoon technique. She continued her early career as an apprentice at Jean Marc Maniatis in Paris. Two years later, Dianne returned to Chicago and continued to refine her styling and technique, while simultaneously building a loyal and diverse clientele.

 

Dianne continues to service her clients with vitality, passion and enthusiasm all while demonstrating her own personal flare. She specializes in styling and shaping hair; her skill and experience allow her to create a unique haircut that will provide any and all her clients with their own lasting beauty. Dianne's other specialties include Keratin treatments, up-dos, and color.

DIANNE PETERSEN

 

For over the past three decades Dianne has styled in many of the most prominent salons throughout Chicago, demonstrating her service and creativity to hundreds of satisfied clients. Dianne’s attention to detail and technique has placed her among the ranks of Chicago’s top stylists for her skill, passion, service and dedication to her clients.

 

Dianne began her career at the young age of 13 when she first enrolled in beauty school. Following her completion of beauty school, she went on to apprentice at North Shore's top salon, Michael Thomas, training in Vidal Sassoon technique. She continued her early career as an apprentice at Jean Marc Maniatis in Paris. Two years later, Dianne returned to Chicago and continued to refine her styling and technique, while simultaneously building a loyal and diverse clientele.

 

Dianne continues to service her clients with vitality, passion and enthusiasm all while demonstrating her own personal flare. She specializes in styling and shaping hair; her skill and experience allow her to create a unique haircut that will provide any and all her clients with their own lasting beauty. Dianne's other specialties include Keratin treatments, up-dos, and color.

JENNA BULLARO

 

With a passion for art, Jenna brought her creativity into the world of hair. Jenna’s belief in “effortless Beauty”, is apparent as each client walks from their appointment personalized and perfected. Jenna’s close attention to detail and natural ability in the world of color makes her work stand out. Whether your blonde locks need some love, your brunette hair needs an amp up, a bold trendy haircut or extensions, Jenna’s professional vibrance reveals your personalized perfection.

 

Jenna specializes in color, balayage, styling, and color corrections. If you want to completely change your look or add confidence and thickness to your hair, Jenna specializes in the beautiful world of extensions. Coming in maintenance, or as she likes to call it a “hair updates”, Jenna enjoys giving tips that will help you to create a similar look as she did; Effortless Beauty.

 

Very eager to keep up with the news trends, she continually attends classes in order to further her education. Jenna’s talent, love of life, the ability to listen to her clients desires and close attention to detail will achieve the ultimate results and help create the best version of yourself.

 

JENNA BULLARO

 

With a passion for art, Jenna brought her creativity into the world of hair. Jenna’s belief in “effortless Beauty”, is apparent as each client walks from their appointment personalized and perfected. Jenna’s close attention to detail and natural ability in the world of color makes her work stand out. Whether your blonde locks need some love, your brunette hair needs an amp up, a bold trendy haircut or extensions, Jenna’s professional vibrance reveals your personalized perfection.

 

Jenna specializes in color, balayage, styling, and color corrections. If you want to completely change your look or add confidence and thickness to your hair, Jenna specializes in the beautiful world of extensions. Coming in maintenance, or as she likes to call it a “hair updates”, Jenna enjoys giving tips that will help you to create a similar look as she did; Effortless Beauty.

 

Very eager to keep up with the news trends, she continually attends classes in order to further her education. Jenna’s talent, love of life, the ability to listen to her clients desires and close attention to detail will achieve the ultimate results and help create the best version of yourself.

 

About Us

Brought to you by Dianne Petersen and George C. Long, Platinum 34 is Chicago's premiere hair salon. With a combined 60+ years of experience, these two not only keep up with the hottest trends, they are the taste makers of the industry.

 

Be you. Be unique. Re-imagine Beauty.

DIANNE PETERSEN

 

For over the past three decades Dianne has styled in many of the most prominent salons throughout Chicago, demonstrating her service and creativity to hundreds of satisfied clients. Dianne’s attention to detail and technique has placed her among the ranks of Chicago’s top stylists for her skill, passion, service and dedication to her clients.

 

Dianne began her career at the young age of 13 when she first enrolled in beauty school. Following her completion of beauty school, she went on to apprentice at North Shore's top salon, Michael Thomas, training in Vidal Sassoon technique. She continued her early career as an apprentice at Jean Marc Maniatis in Paris. Two years later, Dianne returned to Chicago and continued to refine her styling and technique, while simultaneously building a loyal and diverse clientele.

 

Dianne continues to service her clients with vitality, passion and enthusiasm all while demonstrating her own personal flare. She specializes in styling and shaping hair; her skill and experience allow her to create a unique haircut that will provide any and all her clients with their own lasting beauty. Dianne's other specialties include Keratin treatments, up-dos, and color.

GEORGE C. LONG

 

Color expert, George C. Long, is considered an expert in modern cuts, contemporary color techniques, and flawless straightening treatments. With three decades of experience and a world-case education, his reputation in the hair industry precedes him.

 

His roots, metaphorically speaking, began in London at the Vidal Sassoon Academy. George’s natural born talents flourished at this famous institution where his love of learning was ignited. Relentless in perfecting his craft, he found himself in New York at the Elite Dada Academy blending the trends of the UK with the timeless classics of the Big Apple.

 

A Chicago native, George returned to the city that held his heart where he rose to become InStyle’s, “Colorist of the Year” and Allure’s, “Most Sought After Colorist.”

Beloved by his clients, George gives thorough and thoughtful advice on the best color and style uniting beauty and confidence to create a complete transformation, inside and out. He isn’t just someone you make an appointment with, he is your confidante and the friend who brings out the best in you.

 

The start of 2018 has been a full circle moment, when both George and his business partner, Dianne Peterson, launched “Platinum 34” which is destined to be a landmark on Chicago’s famous Oak Street.

About Us
About Us